When a child is told they "can't", "it's impossible" and that they are "too young", they embody these. Why waste the time to delve deeper into their own creativity, when they already know the reaction will be negative?
What we must do to help our children find success in business is to support them when they find something they want to run with. They may have the idea, but we adults have the experience. Our job is to point them in the right directions, to offer guidance as far as marketing, to make suggestions on how to better the product or service, and depending upon the child's age, make the phone calls needed to get the ball rolling.
The eleven-year old in this clip started this business when she was eight (after a failed business at the ripe old age of five). Her belief in herself as well as her product got her to the point where she could give back to others, which lead to her winning a college scholarship.
Think of who she may become because of the experiences she's had in business starting as a kindergartner: a failed business, selling in brick and mortar as well as online, social media marketing, additional SKUs, donating her product to those in need, international trade, making charitable donations to an organization dear to her heart, learning supply and demand, understanding cost, wholesale and resale, and finally success.
These are invaluable experiences that can only help her later in life. Should we push all children into business at an early age? Of course not, but the children that gravitate toward it should be encouraged, not shunned. It offers them confidence, self-esteem and pride.